Effective Marketing Strategies with Online Promotional Media

The increasing use of the internet, making online promotional media widely used by entrepreneurs. Ranging from large companies to MSMEs (Micro Small and Medium Enterprises) use this way in conducting marketing strategies.

For entrepreneurs who are new to the business world, the use of online promotional media is considered quite profitable. Besides being easy and effective enough to market products, the use of online promotional media also requires only a small fee, or even free of charge. However, what is not widely known is that the media coverage of this promotion is actually quite wide. Not only social media such as Facebook, Instagram, and so on, online promotions also include ads or ads that you usually see when opening a website, application, and so on.

Types and Advantages of Online Promotional Media That You Need to Know

Types of Online Promotional Media

Many types of online promotional media are commonly used to do promotions, one of which is social media. However, in addition to social media, here are some types of online promotional media that can be used to do marketing

1. Marketplace

This type of online promotional media is one of the most loved media in Indonesia. Because, through the marketplace, users can easily and freely search for the desired item. In addition, its users also feel safer to transact because of the shared account system, so that if the ordered item does not reach the buyer, the buyer can apply for a refund.

In addition, by using the marketplace, prospective buyers can find the cheapest price of the item they want to buy, and can find out the reviews of other buyers so that the risk of disappointment with the quality of the goods becomes lower. However, the negative side of the marketplace for stall openers or sellers is the very tight price competition. Some examples of marketplaces that have many users include Shopee, Tokopedia, Lazada, and others. 

2. Website

The use of the website as an online promotional media has actually been quite a long time. However, most users of this promotional media are the type of business that already has a well-known brand. But recently, the use of websites as promotional media is also quite widely used. In addition to impressing more professional, the use of the website can also make it easier for sellers to display products or services that will be sold.

3. Youtube ads

When you're watching on Youtube, the show you're watching is often truncated, the ad is called Youtube AdSense or Youtube ads. Use Youtube ads. as an online promotional media is quite effective to do marketing because of the large number of users of the application. The more viewers of a channel on Youtube, the more ads on the channel. 

4. Social Media Ads

In addition to Youtube ads., you can also use social media ads. as an online promotional medium. Social media ads. this usually appears in the timeline when opening social media such as Instagram, Facebook, or Twitter, so social media users are interested in clicking on the ad to find out more details of the product sold. This marketing strategy is quite effective for doing promotions. 

5. E-mail Marketing

Marketing techniques using promotional media this one is quite old-fashioned, but there are still many who use this promotional method. Usually the seller will provide the latest offer or catalog by e-mail, so that prospective buyers do not have to bother to search the website page or social media account to see or search for a new product. 

Advantages of Online Promotional Media

For beginners in the business world, of course this online promotional media is very useful. Besides being easy, online promotional media can also be used without spending money on promotional capital. In addition, online promotional media also makes it easy for sellers to market their products anytime and anywhere.

Another advantage of online promotional media is, sellers can reach consumers far away, even abroad. Sellers can also stay connected with customers under all conditions. In this pandemic period, online promotional media helps minimize the occurrence of contact between sellers and customers, so that they are not at risk of exposure to the virus. 

The ease of online promotional media can be used to promote the products you will sell. But in practice, you should still pay attention to ethics in conducting promotions. You also have to be careful, because online promotional media is vulnerable to fraudulent practices. In addition, choose the type of online promotional media that suits your needs.

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